Bubbling Up: U.S. Vintners Find Success in Fizz as Consumers Look Beyond the Expected

By Kathleen Wilcox, Wine Industry Advisor March 17th, 2025

"In the U.S., sales of sparkling wine (made in both the traditional Champagne and the Italian method) are selling far more briskly than their still counterparts. And there are a number of other benefits that are making an ever-increasing number of producers get into the fizz game. 

David Lauer, who manages sales at Bryn Mawr Vineyards in Salem, Ore., says the winery’s trajectory in sparkling wine reflects the state’s broader patterns — and, perhaps, its future."

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